Victoria Beckham releases new 'luxurious' lip balms with 24-hour hydration (2025)

Victoria Beckham Beauty is known for its skincare-infused make-up products - and they've just released a new winning lip product that shoppers rave has 'replaced all their lipstick'

Victoria Beckham's beauty brand remains a clear winner among shoppers for its irresistible fragrances, must-have skincare, and simplistic makeup inspired by Victoria's own beauty routine. And their lip products are now an exception, as 5-star reviews pour in for this new nourishing lip balm.

Titled the 'Posh Balm', this nourishing lip shine comes in four shades, including Posh Spice's go-to Cassis hue (a sheer blackcurrant shade with buildable shine) and promises a glamorous look while packing your lips with a host of caring ingredients.

A clinically proven lip-perfecting balm with nourishing and smoothing ingredients that lend 24-hour hydration, these lip balms are the go-to for dry-lip sufferers this summer who also want a celebrity-approved shine finish.

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This lip perfector has been clinically proven to offer 24-hour lip moisturisation, letting you bid farewell to dry, dull or cracking lips. The balm is also set to visibly improve your lip texture for up to 24 hours after application, ensuring your lips look plump and smooth throughout the day, with minimal flaking or uneven textures - as the perfector also visibly improved lip smoothness up to 24 hours too.

The lip balm includes a nurturing blend of murumuru seed butter complex, which works to enhance the skin barrier function and boost collagen, improving lip moisture retention, elasticity, and firmness, combined with plant-derived lanolin alternative and cucumber seed extra, which both aim to provide deep hydration and nourishment, creating a protective barrier for smooth, soft lips as well as protecting lips from environmental stressors, promoting overall lip health.

Victoria's new lip balm ticks all the boxes regarding makeup. It offers a foolproof, adaptive tint to layer and build for your preferred shade and pigment. The Posh Balm boasts a shiny finish that’s always silky and never feels sticky, offering all-day hydration and long-term benefits for your lips.

Retailing for £30, shoppers have been keen to leave heaps of praise for this lip balm, with one 5-star reviewer raving: "Luxury feel lip balm. It goes on smoothly and lasts. Live the richness and feel of this balm. Packaging is lovely."

Another beams: "I love the feel of this—it goes on smooth, and my lips feel silky for a long time afterwards. Great tint in all colors (I had to get them all!). It's not overwhelming, just the right tint."

Further love comes from this satisfied customer who says, "It's just delish—you can’t stop putting it on your lips, and the metal tube with spring-loaded twist is just another luxurious touch to the VB experience. I’m a total addict."

This buyer shares the same sentiments, writing: "I absolutely love this product and this has now replaced all of my lipsticks. Can shout about it enough."

And a fifth gushes: "What can I say? Wow! Posh Lip Balm is incredible! I have used many different lip balms over the years but Posh Lip Balm is absolutely sublime. I purchased the Cassis and adore the color! My lips are hydrated and feel so soft, the balm is so moisturising and never sticky. The staying power is amazing as it was still on my lips hours later with no need to reapply. Another Victoria Beckham Beauty Product that is perfect from start to finish."

For other lip balms reminiscent of Victoria Beckham's powerhouse Posh Balm, check out Clinique's Black Honey Almost Lipstick, available from Lookfantastic for £19.60, down from £24.50.

Or, if you're looking for a slightly smaller price tag, check out this Glossier Ultralip High Shine Lipstick with Hyaluronic Acid at Sephora for £15.40, down from £22.